You can’t shut off your ears. This, in the advertising world, is known as an intrusive quality. It’s also known as one of the most valuable traits of any copy or campaign, and a core reason audio marketing has been so dominant - and will continue to be.

In a digital age dominated by streaming platforms and mobile devices, loud voices, like software and tech companies, holler to the rooftops that traditional AM/FM radio has lost its appeal, especially among the younger generation. However, recent findings from Edison Research's Share of Ear study shed light on a surprising trend: Gen Z spends a significant amount of their in-car listening time with good old-fashioned radio.

From customer service to marketing and logistics, AI is being used to automate tasks and make processes more efficient. Small businesses in particular stand to benefit from AI in a number of ways because AI is a great equalizer.

Audio is dominating the consumption, marketing & business landscapes; and it’s only going to grow. We have the data to prove it, so let’s parse it out across three popular realms.